LA/CA
                                               

Federico Lozano

Brand Direction, Strategy  & Growth


Federico believes in the power of partnerships and the importance of creating narratives that resonate with diverse audiences. His work spans high-end travel, cuisine, music, fashion, and design, always aiming to deliver unique and memorable experiences.


Contact
Federico Lozano is a creative force with over a decade of experience in experiential activations, cultural branding, and storytelling. Fluent in both English and Spanish, Federico has a proven track record in managing multiple projects, developing strategic partnerships, and executing successful marketing campaigns across the US and globally.
Background
Born in Guadalajara, Mexico, Federico was influenced by his father, an architect, musician, and art teacher. His journey took him from London, where he pursued a music career, to Los Angeles, where he co-founded Mezcal El Silencio. Federico thrives on collaboration and creativity, continuously seeking new challenges and adventures.

Career Highlights
Mezcal El Silencio, El Silencio Holdings Co. | Dec 2014 - Jan 2024
Brand and Marketing Director and Founding Partner

  • Elevated Mezcal El Silencio to a top 3 global Mezcal brand with extensive US distribution from launch.
  • Led groundbreaking marketing campaigns, boosting sales by a 60% yearly growth, and establishing international brand loyalty with over 2 million impressions per campaign.
  • Drove the transformation of Mezcal El Silencio from a startup to an industry leader with over 5000 points of distribution in the US, leveraging innovation in business development.
  • Diversified the brand’s influence in music, architecture, art, and travel sectors.
  • Collaborated with B2B and B2C initiatives, significantly enhancing sales and brand growth.
  • Managed large marketing budgets, optimizing ROI across diverse campaigns and channels.

Silencio Umbra (Music Festival), Casa Silencio, Oaxaca, Mexico | Feb 2023 | RECAP VIDEO
Curatorial Director and Marketing Director

  • Spearheaded the festival’s concept, focusing on music curation and experiential design aligned with the brand identity.
  • Supervised production, ensuring the seamless integration of music, gastronomy, and art, and securing high-caliber talent.
  • Managed strategic partnerships, maintaining brand coherence and ethos.
  • Performed as a DJ, enhancing the festival's lineup with genuine engagement.


Casa Silencio Hotel, Distillery & Luxury Retreat, Oaxaca, Mexico | Jul 2020 - Present
Curatorial Director and Founding Partner

  • Co-founded and developed Casa Silencio Hotel with architect Alejandro D’Acosta, creating a unique property that elevated the brand’s prestige.
  • Directed PR strategies, gaining exposure in top publications such as Vogue, Architectural Digest, and Forbes.
  • Orchestrated investor and tastemaker engagements, fostering robust partnerships and investor relations.


Tequila Dahlia, El Silencio Holdings Co. | Feb 2021 - Present
Brand Developer

  • Spearheaded the launch of Tequila Dahlia, significantly enhancing the company's portfolio.
  • Defined and positioned Tequila Dahlia uniquely in the market by developing its distinct taste profile.
  • Collaborated with internal teams and external consultants to ensure a smooth product introduction and market entry.
  • Created and implemented a strategic brand identity, driving consumer recognition and engagement.
  • Facilitated the growth and diversification of El Silencio Holdings Co.'s offerings through effective brand strategy.

Skills
Brand Strategy & Development
Integrated Digital Marketing & Engagement
Storytelling
Project Management & Administration
Hotel Hospitality & Travel Advisory
Media & Press Relations
Budget Management
Event Planning and Execution
Luxury Market Penetration
Team Leadership
Creative Content Development
Public Speaking and Presentation Skills
Market Penetration Strategy
Consumer Behavior Analysis
Strategic Global Relationships Development
Multicultural Communication
Sales

Education
  • Music Marketing, Media, and Communication, BIMM Music Institute, London, UK
  • High School Graduate, Anahuac Garibaldi, Guadalajara, Mexico


Links to Portfolio & Experiences
Mezcal Silencio website  - https://www.silencio.com/
Hotel website - https://www.casasilencio.com/
PRESS for the hotel - https://www.casasilencio.com/press
Festival experience with Cercle at the hotel - https://www.silencioumbra.com/lineup
Tequila Dahlia  - https://www.tequiladahlia.com/



References are provided upon request.